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Photo: Trade fair impression of the fashion show on the subject of corporate fashion

Corporate fashion at the A+A trade fair

Photo: Mannequin in corporate fashion at the A+A

Corporate Fashion: Definition und Bedeutung in der Unternehmenswelt

Welcome to the fascinating world of corporate fashion, where clothing becomes a powerful means of expressing a company's identity. Corporate fashion, also known as business fashion or workwear, encompasses the specific clothing that employees of a company wear to represent the company's brand and image.

  • This workwear is more than just fashion-conscious clothing; it is a tool for embodying the company's identity, values and culture.
  • The importance of corporate fashion lies in the fact that it is a company's calling card.
  • Corporate fashion also helps to strengthen employees' sense of belonging, promote the corporate culture and increase identification with the brand.
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Corporate fashion combines high-quality garments such as T-shirts, uniforms, outfits, pants, jackets and vests, which are made from first-class textile materials and printed with company logos or other branding elements.
 
  • These work outfits not only offer an excellent fit and great comfort, but also meet the required safety standards in the workplace. Personalized corporate clothing is often unisex in design to be equally functional for all employees.
  • In addition, corporate fashion is not only used for aesthetic presence and protection, but is also produced specifically for certain industries or institutions. In addition to specialized protective clothing such as safety footwear, it also includes everyday workwear that meets workplace requirements and gives the wearer a sense of professionalism. The preferred fabrics range from lightweight to robust materials, depending on individual needs and areas of application.
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Program overview

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Hall and site plans

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Radiantly safe and professional: Workwear at the A+A trade fair

A+A is already the world's largest trade fair for the corporate fashion sector and offers the ideal platform to find out about the latest fabrics technology developments and fashion trends. Corporate fashion is presented live at the traditional fashion shows, which will once again showcase the latest collections in 2023. Workwear at a trade fair like A+A not only serves to protect and ensure the safety of employees, but is also an essential part of the company's image and brand presentation.

Corporate fashion at the A+A trade fair conveys values such as quality, safety and professionalism. By choosing the right corporate fashion, companies can build trust with customers and business partners at the A+A trade fair, strengthen their image and stand out positively from the competition.“

The influence of corporate clothing on corporate identity

Shape a company's brand image

Corporate fashion plays a decisive role in shaping a company's brand image. The way in which employees dress and present themselves has a direct impact on the perception and impression that customers, business partners and the public have of the brand. Well thought-out and uniform corporate fashion can radiate professionalism, credibility and trust, which in turn has a positive influence on the brand image.

Corporate fashion also makes a significant contribution to shaping the corporate culture. Clothing reflects the values, norms and identity of the company. It can create a positive working environment, strengthen the sense of unity and represent a common identification feature for employees. Consistent and appropriate corporate fashion reinforces the corporate culture and strengthens the sense of togetherness within the team.

Actively embodying the corporate identity

Employees are essential for the successful representation of corporate identity through corporate fashion. They are the representatives of the company and wear the workwear on a daily basis. The way in which they wear and present the corporate fashion has a significant influence on the impression that customers and other stakeholders have of the brand.

Employees play an active role in embodying the corporate identity through corporate fashion. Maintaining a well-groomed and professional appearance helps to strengthen the brand image and reinforce trust in the company. Employees are therefore not only the bearers of corporate fashion, but also key players in the successful presentation of the corporate identity.

Corporate Fashion and Sustainability

Photo: Two people look at the details of a work shoe
Photo: Impressions of the Corporae Wear fashion show

Sustainable Production & Recycling

The topic of sustainability is becoming increasingly important at A+A 2023. This development is already noticeable in the textile industry and manufacturers of workwear and personal protective equipment (PPE) in particular are becoming increasingly involved in this area. However, the increasing importance of sustainability presents these manufacturers with particular challenges that they must face in order to ensure more environmentally friendly and lasting production methods.

The focus is on sustainable aspects of corporate fashion, such as the ecologically optimized and recyclable selection of fibres and materials. By extending the useful life of robust and durable textiles, for example through rental concepts, as well as implementing digital tracking systems and promoting fiber recycling, companies are helping to put the fabrics industry on a better ecological footing.

Solutions for more Sustainability in Corporate Fashion

Exemplary lasting materials and manufacturing processes in corporate fashion include the use of organic cotton, recycled polyester, Tencel (Lyocell) from sustainable forestry and innovative technologies such as water- and energy-efficient production techniques. These approaches not only help to reduce the ecological footprint, but also reflect the industry's increased environmental awareness.

Most of the corporate fashion exhibition will take place in Hall 15, which is easily accessible via the East Entrance. Here you can expect exciting discussions, a lively exchange between exhibitors and visitors as well as top-class presentations of sustainable products and innovative solutions.

Current trends and developments in corporate fashion

Trends & Developments

Corporate fashion is constantly subject to new trends and developments that significantly shape the appearance of companies. The following trends are currently emerging in business fashion:
  • sustainability: More and more companies are using lasting materials and manufacturing processes in their corporate fashion to demonstrate environmental awareness and social responsibility.
  • individuality: Tailor-made clothing and the ability to personalize corporate fashion are trending to emphasize the individual style and brand of each company.
  • innovation and technology: integrated technologies such as intelligent fabrics for greater comfort and functionality are becoming increasingly important in corporate fashion.
  • variety in colors and cuts: Bold color and pattern combinations as well as new cuts ensure a modern and fresh look in workwear.

Recommendations for companies to keep up with the latest trends

To keep up with the latest trends in corporate fashion and maintain a contemporary image, companies should consider the following recommendations:

  • observe the market: stay informed about current trends and developments in the fashion industry to get inspiration for your corporate fashion.
  • customize your corporate fashion: Make regular adjustments and updates to your workwear to keep up with changing styles and demands.
  • experiment with new designs: be creative and bold in the design of your corporate fashion to stand out from the competition and present a modern image.
  • involve your employees: get feedback and ideas from your employees to ensure that they can identify with the corporate fashion and feel comfortable with it.
Photo: Several models at the fashion show in corporate wear at the A+A
By observing current trends in corporate fashion, adapting their workwear accordingly and involving their employees, companies can maintain a contemporary and attractive appearance and thus successfully present their company.

Why You Shouldn’t Miss A+A

  • Complete overview of the entire value chain
  • Comprehensive range of products and solutions
  • Top rating: 98% visitor satisfaction
  • International industry meeting point: 48% from Germany | 37% from the rest of Europe | 15% from outside Europe
  • Exciting LIVE topics: Elaborately staged and highly practical
  • Compact expert knowledge: Including the A+A Congress (Europe’s largest discussion forum on occupational safety and health)
  • Prime location: State capital Düsseldorf | Next to the airport | Direct connection to the main train station | Short distance to the city center

Further product areas at the A+A

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Safety at work

The market leaders present their latest products. Digital innovations optimise personal protection - a real change! Workwear combines protection, corporate identity and modern design.
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Security at work

Whether you are a corporate group, a medium-sized company or a small business - the protection of people, property and processes always takes centre stage.
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Health at work

Healthy workplaces and workplace health promotion are crucial for good work - from occupational medicine and ergonomics to movement, digitalisation, robotics and AI.
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Fire Protection Disaster Management

Presentations and live demonstrations will show how accidents and major damage can be prevented - and how companies can protect themselves.
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Components, Fabrics, Pre-products

From labels and emblems to pre-products for work shoes - at A+A, developers, designers and buyers will find everything they need for modern protective workwear.
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Ergonomics at the workplace

Ergonomics is a central theme at A+A, as ergonomic workstations enable healthy working and have a positive effect on well-being and productivity. 
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